My Work
Aunt Flow
JadeTrack + IGS Energy
Coalition Technologies
Abbott Nutrition
Areas of Expertise
🍊
Growth Marketing
Looking to grow? marketing will convert prospective buyers into customers. Using a combination of inbound and outbound lead generation methods, I align marketing, sales, and service teams to deliver a better customer experience. Happy customers make the growth flywheel spin faster.
📝
Brand + Marketing Communications
A brand isn’t a logo, tagline, or website – it’s a feeling. The way your customers feel about your brand will help your company win when coming head-to-head with your competition. From PR and social to trade shows and slide decks, I ensure that the brand is always engaging your target audiences.
🎯
Product Marketing
Arguably one of the most important P’s in the marketing mix is PRODUCT. Putting my product marketer hat on, I work cross-functionally to ensure that products are developed and marketed in a customer-centric way. I’m an active member of the Product Marketing Alliance, the no. 1 product marketing platform for 95,000+ PMMs.
📊
Marketing Analytics
Early in my career, I went through several months of training on the importance of data storytelling— and I’ve been nerding out in spreadsheets ever since. As a data-driven marketer, I measure success by reviewing performance and digging into insights to inform my decision-making.
“Sarah is one of the best marketers I’ve ever had the privilege to work with.
After hiring Sarah as a consultant to help us with a few immediate needs, I saw she exhibited strong leadership characteristics and had a passion for sustainability that was going to be so important for our first full time marketer. We were fortunate that she agreed to join us full time in 2018.
Every project I seemed to give Sarah, she seemed to knock out of the park. Her analysis, resourcefulness, and leadership helped our company grow through our eventual acquisition by IGS Energy in late 2020.
I am excited to watch Sarah grow in her career because I am confident she is going places.”
— Ryan Prestel, CEO
Sarah Howard Marketing 