Sarah Howard Marketing
Most B2B marketing falls flat.
Let’s add some bubbly to your marketing! 🍾
My #1 goal is helping mission-driven companies meet their big, ambitious goals — while always adding a splash of fun.
Hey there, I’m Sarah!
You might be wondering to yourself why is my marketing strategy an important part of my business?
Well, adding some ✨oomph✨ to your marketing strategy and optimizing it regularly will help you stand out from competitors.
From startups to Fortune 500 companies, I have over 10 years of expertise in building and scaling marketing and sales strategies while partnering with cross-functional teams to execute them successfully.
You can see the glass as half full or half empty.
I prefer it filled with champagne! 🥂
My Work
Aunt Flow
JadeTrack + IGS Energy
Coalition Technologies
Abbott Nutrition
Areas of Expertise
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Growth Marketing
Looking to grow? Marketing will convert prospective buyers into customers. Using a combination of inbound and outbound lead generation methods, I align marketing, sales, and service teams to deliver a better customer experience. Happy customers make the growth flywheel spin faster!
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Brand + Marketing Communications
A brand isn’t a logo, tagline, or website – it’s a feeling. The way your customers feel about your brand will help your company win when coming head-to-head with your competition. From PR and social to trade shows and slide decks, I ensure that the brand is always engaging your target audiences.
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Product Marketing
Arguably one of the most important P’s in the marketing mix is PRODUCT. Putting my product marketer hat on, I work cross-functionally to ensure that products are developed and marketed in a customer-centric way. I’m an active member of the Product Marketing Alliance, the no. 1 product marketing platform for 95,000+ PMMs.
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Marketing Analytics
Early in my career, I went through several months of training on the importance of data storytelling— and I’ve been nerding out in spreadsheets ever since. As a data-driven marketer, I measure success by reviewing performance and digging into insights to inform my decision-making.
“Not only is Sarah a doer, she is creative and no challenge feels too daunting when working with her. It has been a joy to watch her grow her team.”
— Jen Severns , Chief Revenue Officer
Sarah Howard Marketing 